How we got Product of the Day — Permit.io

First-person dev-tool launch retro: hunter choice, timing, social plan, what actually moved the needle.

Permit.io's first-person retro of a "Product of the Day" launch for a developer-tool product. Written by the CEO, not a marketer. The three most useful specifics from this post: • The exact hunter outreach message that worked (and the three that didn't). • The launch-day timeline they actually ran, including the exact times of every social post. • A candid breakdown of what moved the needle (dev communities, targeted Slack groups, a well-timed Twitter thread) vs what didn't (LinkedIn, cold email, paid tweets). Especially useful if you're launching in a technical category. The audience-building tactics are dev-community-specific and don't translate to consumer launches — but for anything B2D or B2B, this is one of the highest-signal retros online.