PPH LaunchKit

Launch day timeline

A minute-by-minute playbook for your 24 hours on Product Hunt. Times are Pacific — PH days roll over at 12:01am PT.

  1. T-24h (day before)

    Internal

    Final review + team briefing

    Re-read your tagline, description, first comment, gallery order. Send the internal team note. Confirm your hunter is around.

  2. T-12h

    Social

    Warm up your audience

    Post a "launching tomorrow" tweet + LinkedIn. Do not link PH yet (it is not live). Reply to every reply.

  3. T-1h

    Internal

    Prep your workspace

    Coffee, water, snacks. Open PH dashboard, Twitter, LinkedIn, email, community tabs. Silence notifications for everything else.

  4. 12:01am PT (T+0)

    PH

    Confirm you are live

    Refresh producthunt.com. Add /launch-day to your PH URL for the launch dashboard. Screenshot the live listing.

  5. 12:05am PT

    Social

    Post the launch tweet

    Direct link to the PH page. Tag hunter, launch partners, key supporters.

  6. 12:15am PT

    DMs

    DM your inner circle

    Personal DMs to 20-30 people who committed to look on launch day. One message each, not a group.

  7. 2am PT

    Internal

    Sleep window (optional)

    Rest 4-5 hours if you launched at midnight PT. US wakes up around 6am PT — the real push is then.

  8. 6am PT

    Email

    Email your list

    Send launch email to newsletter + waitlist. Short, one CTA, direct PH link.

  9. 7am PT

    Social

    Second social push

    LinkedIn post (different angle from the tweet). Reply to every comment on PH from the last 6 hours.

  10. 9am PT

    Communities

    Community posts

    Post in Indie Hackers, relevant subreddits (r/SideProject, category subs), Slack/Discord groups you are already in.

  11. 1pm PT

    Social

    Midday push — maker story angle

    New tweet: a maker story, a customer quote, a milestone screenshot. Repost the PH link in a fresh thread.

  12. 5pm PT

    Social

    Rank check + rally

    Check current rank. If close to a slot boundary, post a "help us hit top X" call in your closer channels.

  13. 9pm PT

    PH

    Reply blitz

    Catch every unreplied comment. Thank late supporters by name.

  14. 11:59pm PT (T+24h)

    Social

    Wrap-up post

    Screenshot final rank. Post a thank-you tweet + LinkedIn. Tag key supporters. Schedule the retro for next week.