Hunters
Everything you need to know about hunters — and whether you should bother.
Do you actually need a hunter?
Short answer: no. Self-launches routinely hit #1. The Product Hunt algorithm no longer weighs hunter accounts the way it used to. A great product with a complete kit and a warm audience will outperform a mediocre product hunted by a "big name."
Consider a hunter if: you have zero PH presence, your product is in a very specific niche, or you have a genuine relationship with someone who launches often in your category.
How to pick a good hunter
- Look at the last 10 launches in your category. Note who hunted the top 3.
- Check their recent hunts — are they active in the last 90 days?
- Do they actually engage in the comments, or do they post-and-ghost?
- Do they launch products similar to yours (positive signal, not a dealbreaker)?
- Avoid "pro hunters" who charge money — against PH rules and rarely worth it.
How to reach out
- Engage with their launches genuinely for 2-4 weeks before you ask.
- DM on Twitter/X or their preferred channel — keep it short.
- Lead with why them: reference a specific launch of theirs you liked.
- Have your kit ready. Never ask a hunter to wait on your assets.
- Give at least 2 weeks notice. A week is possible for warm relationships.
- Be graceful if they say no. Self-hunt and move on.