How to build an MVP — Failory

Step-by-step MVP process with examples across industries.

Failory's practical MVP guide with real-world examples across SaaS, marketplaces, and consumer apps. What's useful here for PH launchers: • The taxonomy of MVP types — concierge, Wizard of Oz, single-feature, landing-page — helps you pick the cheapest possible test. • The examples show what "shippable" actually looked like for products you've heard of (Zappos, Airbnb, Buffer, Groupon). All of them look embarrassing today. • The section on measuring MVP success is especially good: pick two numbers before you build, then honor them. Launch-prep translation: if the MVP you're shipping to PH doesn't yet have paying users or a clear engagement signal, launch anyway — but use PH as a user-interview magnet, not a growth engine. The first 50 users you talk to matter more than the leaderboard position.