Launching in Hardware on Product Hunt

The benchmark for Hardware

Hardware is a crowded Product Hunt category, with around 68 launches a month and interest that is currently steady. The average launch here earns about 34 upvotes, and the median is 22 — the gap between the two tells you a few big launches pull the average up, so the median is the more honest target for a first launch.

A standout in Hardware was KeebFinder with about 612 upvotes. Treat that as the ceiling, not the expectation.

How to stand out in Hardware

In a crowded category, a top-5 finish comes from distribution you build before launch day, not from the product alone. Line up your reachable audience, get the gallery and first comment right, and pick a day with less competition in your category.

• Pick your date with the launch day picker to avoid the busiest days.
• Pressure-test whether Product Hunt is worth it for Hardware with the is-it-worth-it tool.
• Write a scroll-stopping tagline with the tagline generator and work the launch checklist.

See how Hardware compares to other categories on the category map, or read the full how to launch on Product Hunt guide.