Launching in Food & Drink on Product Hunt

The benchmark for Food & Drink

Food & Drink is a crowded Product Hunt category, with around 68 launches a month and interest that is currently steady. The average launch here earns about 18 upvotes, and the median is 12 — the gap between the two tells you a few big launches pull the average up, so the median is the more honest target for a first launch.

A standout in Food & Drink was Bitely with about 218 upvotes. Treat that as the ceiling, not the expectation.

How to stand out in Food & Drink

In a crowded category, a top-5 finish comes from distribution you build before launch day, not from the product alone. Line up your reachable audience, get the gallery and first comment right, and pick a day with less competition in your category.

• Pick your date with the launch day picker to avoid the busiest days.
• Pressure-test whether Product Hunt is worth it for Food & Drink with the is-it-worth-it tool.
• Write a scroll-stopping tagline with the tagline generator and work the launch checklist.

See how Food & Drink compares to other categories on the category map, or read the full how to launch on Product Hunt guide.